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THE VISION

Co-produced by Howie’s Events International (HEI) & Diner en Noir – Washington, DC (#DENDC), The Frequency: DC a new twist on community, connection, culture, creativity, & catching the vibe! The launch event, entitled “The Silent Resurrection,” and subsequent events blends the hottest of DMV locally rising music scene with a 2-session silent headphone experience, immersive performances, and interactive engagement — designed to build a recurring, monetizable platform for emerging talent and nightlife lovers alike.

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The Frequency Headlining Artist will perform a 15-minute concert into a mic streamed directly into the silent disco headphone with the matching frequency.  Throughout the 2-hour session, a curated playlist of DMV artists, which will be streamed into the earphones.  Each artist included in the curated Playlist of the Evening will also have their visuals (video or album artwork) screened throughout the event and include a QR code allowing for instant in-event purchase/download of the music. 

 

SOUND STRATEGY – OUR REVENUE FRAMEWORK

Rather than placing financial responsibility on our partners, we’ve created a revenue-generating approach that:

• Eliminates the need for venue/partner contributions toward equipment

• Recoups all headphone-related costs via pre-sold sessions

• Creates paid exposure for artists through feature fees + playlist sales

• Provides direct-to-consumer product placement for local liquor sponsor(s) via included cocktails and event partners.

 

EXPERIENCE SNAPSHOT

• Sessions: 10PM–12AM & 12AM–2AM (25 headphones per session)

• Earphone Rental (includes complimentary signature cocktail)

• DEN Members: Receive event notice first via alerts for registrations

• Format: Curated 2-hours DMV artist playlist + mic’d, artist performance by The Frequency Headlining Artist, only heard via the headphones on the correct frequency.

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SILENT HEADPHONE SESSIONS

• Pre-sold via the #DEN Platform & onsite

• 2 sessions x 25 headphones

• 1 complimentary cocktail per ticket (provided by liquor sponsor)

 

ARTIST ENGAGEMENT

• 15 featured DMV artists per session

• Each artist pays $25 per song to be featured on the curated “Frequency: DC” Playlist of the Eve”

• Each song is guaranteed at least 2 plays per session

• Artist visuals will feature QR codes for in-session music purchases

• Artist of the Night Contest:  The winner, which will be determined by the majority votes via a QR code cast by the session's participants, will receive $150.00 and have a chance to be The Frequency Spotlight Artist of the next event.

• 1 mic’d mini performance per session by The Frequency Headlining Artist of the Night.  The Frequency Headlining Artist will receive a $250.00 performance/booking fee.  

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PARTNERSHIP GOALS

• Increase exposure & build community around Frequency Spotlight Artists

• Support local artists with both visibility and monetization

• Promote #DEN memberships with exclusive perks

• Test a replicable event model with future city expansion in mind

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PROMOTION PLAN (Lead by the #DEN Marketing Team)

• Artist & DJ spotlights

• Influencer promo & IG Reels

• Pre-sale + voting platform

• Event recap content (photo/video)

• Post-event engagement campaign

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Let’s Catch the Frequency – Together

We’re excited about the opportunity to collaborate, elevate this series, and grow a cultural cornerstone right here in DC. Let’s make the launch event unforgettable — and the first of many.

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Revenue generated from The Frequency Event will support the mission to Diner en Noir Worldwide, and the local #DENDC Community.

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